Responsible Lending
Advance Payday Loans service is designed to put you in control of your cashflow, for those times when an unexpected expense catches you by surprise. We allow you to get cash quickly, sort out your problems and repay the loan as quickly as possible, helping you to avoid getting tangled up in long-term debt which can strangle your finances for years.
Flexible Payday loan
Unlike other lenders, we enable you to choose exactly how much money you want to borrow – down to the last pound – and for exactly how many days. We don’t force you to borrow a fixed sum you might not need, nor do you accrue interest for longer than is absolutely necessary. The amount you apply for and the length of the payday loan naturally affect the cost of repayment too, so you can make adjustments until you’re happy with all elements of your application.
Short-term cash advance
In contrast to a credit card or overdraft, you must commit to settling your Advance Payday Loan quickly. You can then use our service again next time you need short-term cash advance on your next payday. We make money when you repay us on time, not by continually extending a growing line of credit to you. We don't endlessly roll your balance from month to month and no further funds are made available until your existing loan is repaid.
Transparent Advance Payday Loan service
There's nothing hidden, it's all very straight forward and easy to understand and it's all on the website, nice and clear, we supply you with a very fast cash advance service for a fixed fee, you just borrow what you can afford to repay in full on your next payday and then you can use us again in future should the need arise.
Trust
We place emphasis on building a responsible and trusting relationship with you. So unlike some websites, we won’t wave silly amounts of cash in your face to gain your custom. First-time visitors can initially apply for up to £500 usually and, after repaying your first loan, we’ll gradually start to increase your trust rating.
As you repay our trust, you’ll enjoy improved flexibility to apply for larger Advance Payday Loans in the future if need be.
Are you committed to responsible borrowing?
Applying for any form of credit isn’t a decision to be taken lightly. Please remember that if your Advance Payday Loan application is approved, it becomes a two-way street and you’ll need to keep a serious promise. We want our relationship to be a happy and trusting one, so we lay out the facts as clearly as possible. Only you can decide whether to apply or not, however, so please only do so if you’re confident you’ll have the funds to comfortably make repayment on your chosen date.

Simple Rates?
So long as you are in work and have a fixed address your previous credit history is irrelevant to us. We believe in giving people second chances so apply for your 
Payday loans should not be used as a long-term solution for debt. However if you have emergency costs or bills which need to be paid immediately you can avoid penalty charges with a short-term payday loan.
We always provide you with a short-term payday loan that you are capable of repaying and we then inform the credit agencies that you've been a responsible borrower which will improve your credit rating.